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Unicist XD "Back2Back" Methodology Unicist Design Methodology (Abstract) |
Links to related technologies
A) Structures the knowledge of markets B) Avoids the loss of knowledge within the institution C) Acquires new knowledge from members and the environment D) Builds the structure of marketing and communication objects Conceptual math-models, AI, statistics and neural networks technologies allow a monitoring process subsequent to the development of a market research that assures the results and that is the support of marketing actions. The Unicist Market Laboratory sustains the building of object-oriented marketing systems. The library of objects and classes requires a logical structure that is given by conceptual analysis. This enables the systematic "re-use" of marketing objects. The conceptual analytical tools ensure the development of classes with a complete and functional description that supports the reuse of concepts with the correspondent reduction of costs. This also simplifies the operation of the whole system. UKM sustains the knowledge acquisition of the whole institution, integrating the different areas of the organization. |
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