The unicist approach to marketing includes the consideration of context, markets and individuals as a unity to be influenced. The discovery of the ontology (nature) of countries, markets and individual behavior made the development of a unicist marketing methodology possible. This methodology has added value to all markets but is necessary when dealing with high value, differentiated or innovative products and services.
This program is based on the following unicist technologies:
• Unicist marketing mix
• Mass media and specialized media
• Specific segmentation and positioning
• Unicist sales arguments
• Unicist sales technique
• Unicist network building
• Competitive strategic actions
• Unicist alliance building actions
• Unicist brochures' semantics and semiotics
• Unicist commercial catalysts
• Sales actions (B2C - B2B - E2E)
• Unicist innovation management
• Unicist opportunity management
• Commercial events
The unicist approach to complex problems The most primitive complex problem is given by two elements that have a biunivocal relation (loop). For example:
• The lack of credibility of an innovation inhibits its use and the absence of use impedes credibility.
• The absence of production causes inappropriate distribution and dysfunctional distribution causes a lack in productivity.
Until the appearance of the solution given by the unicist approach, there were four palliatives:
• Intuition
• More or less subjective arbitrary models
• Fallacies to avoid the perception of complexity
• Ceteris paribus
Complexity is self-evident in the field of social, institutional and individual evolution. It can be said that evolution is a complex problem itself.
Complexity is implicit in the core of the business world. Those who can apprehend it and influence the environment are successful. Those who cannot influence complexity, fail. The unicist approach is necessary for those who need to manage complex problem to transform them into simple solutions, easy to be implemented.
The program uses the Blue Eagle Expert System's (BEES) marketing modules to validate marketing and sales hypotheses before entering a test market.
The result of the test market is also validated using the BEES until the experiences are predictable and the expected results are achieved.
The feedback delivers soft information related with the qualitative sales proposals. On the other hand, the BEES delivers feedback of the success probability of the marketing approaches tested. This feedback is the alpha-test of the marketing hypothesis that precedes the beta-test which is the real test market.
Counselors mainly guide the feedback process and the validity of new marketing hypotheses.
The application field is agreed between the participant and his/her counselor.
Participants will be exposed to solve marketing problems of their own business or activity. Real marketing and learning are integrated.
Marketing includes commercial diagnoses. Diagnoses include prognostics. Therefore, forecast tools are provided to sustain future scenario building. At the end of the program the participant should have developed a marketing implementation on his/her own business.
Technologies provided/used
•Specific books on unicist technologies
•Unicist reflection methodology
•Unicist documentation methodology
•Blue Eagle X-pert System
•Unicist complex problem research methodology
Main characteristics
•Personal Diagnosis
•Real-case driven program
•Unicist reflection methodology together with real cases solutions
•Monitoring of the BEES
(Blue Eagle X-pert System)
•Counseling session: once every fortnight
•Duration: 3 months
•Beginning: agreed with the counselor
Your personal project Please contact us so we can prepare a personal project for you:
