Unicist Technologies

Unicist CRM

The Unicist CRM is an expert and systematic approach to empower market orientation. It is based on providing the organization with dynamic diagnoses of the functionality of the bonds with their clients and the needs to be satisfied at the next level of the relations.

The traditional CRM permits planning and controlling market actions. The Unicist CRM is a complementary tool or service, based on logical inferences, to provide possible action plans and their possible consequences.

Unicist CRM produces marketing proposals based on the information provided by the user.

Unicist CRM provides the following scope of outputs:
• Marketing Mix
• Mass media and specialized media
• Specific segmentation and positioning
• Sales arguments
• Sales technique
• Network building
• Competitive strategic actions
• Alliance building actions
• Brochures' semantics and semiotics
• Commercial catalysts
• Sales actions (B2C - B2B - E2E)
• Innovation management
• Opportunities management
• Commercial events

The Unicist CRM uses:
• The conceptual structure of the particular market.
• The ontological segmentation of clients considering functional, psychological and conceptual drivers.
• The taxonomy of the specific sales method/technique.
• The brand attributes of products and enterprises.
• The limits of the possibility to exert influence.

The diagnoses and synthetic proposals are processed by BEES - Blue Eagle X-pert System.
BEES is a system that develops diagnoses and proposes actions based on unicist logical and ontological inferences.
The Unicist CRM approach is naturally empowered by the Client Centered Management Model.

Please request further information
or the development of a proposal to: unicist@grupo-empresarios.com