Unicist Technologies

Unicist XD
Unicist X-treme design (*)

A back2back design methodology

The use of the Unicist XD methodology sustains the simplicity and reliability of design processes. The design process can be accelerated by the use of the Unicist XD. It was developed to approach complexity and the solution of problems in an uncertain or risky environment.

Unicist XD is essentially analogous to Extreme Programming. It can be considered as one of the concept-driven design methodologies.

It helps to catalyze the functionality of matrix organizations.

The Unicist XD methodology has been used since 1981. It was basically applied to the development of business objects.

The Unicist XD methodology has been applied to the design of:
Advertising - Business intelligence - Business scenario building - Commercial communities - Complex problem research - Continuous improvement - Country scenario building - CRM - Information technology - Internet - Knowledge management - Learning processes - Marketing - Organizational structures - Outsourcing - Products - Project management - Strategy - Work processes

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The core aspects of the Unicist XD are:

• Customer participation
• Designers participation
• Change and innovation groups
• Design test groups
• Back2back pair design (two persons on each design)
• Conceptual management
• Real-time work
• Collective design ownership

The application steps of the Unicist XD methodology are:

• Development of the concept's idea
• Development of the first functional prototype
• Feedback - First test group
• Quality assurance development
• Development of the second prototype (including aesthetics)
• 2 nd Test group
• Feed-back and development of the 3 rd prototype (including the hypothetically final aesthetic)
• 3 rd Feed-back and final application in beta-test

(*) This methodology does not apply to artistic design

The unicist approach to complex problems
The most primitive complex problem is given by two elements that have a biunivocal relation (loop). For example:
• The lack of credibility of an innovation inhibits its use and the absence of use impedes credibility.
• The absence of production causes inappropriate distribution and dysfunctional distribution causes a lack in productivity.
Until the appearance of the solution given by the unicist approach, there were four palliatives:
• Intuition
• More or less subjective arbitrary models
• Fallacies to avoid the perception of complexity
• Ceteris paribus
Complexity is self-evident in the field of social, institutional and individual evolution. It can be said that evolution is a complex problem itself.
Complexity is implicit in the core of the business world. Those who can apprehend it and influence the environment are successful. Those who cannot influence complexity, fail. The unicist approach is necessary for those who need to manage complex problem to transform them into simple solutions, easy to be implemented.

Please request further information
or the development of a proposal to: unicist@grupo-empresarios.com